IB Business DP2 여름특강은 이미 배운 개념을 Paper 1·Paper 2 실전 점수로 연결하기 위한 시험 대비 집중 과정입니다.

DP2에서는 개념을 아는 것보다 case study에 적용하는 능력, 데이터와 계산 결과를 해석하는 능력, 그리고 evaluation과 recommendation을 구조적으로 작성하는 능력이 중요합니다.

이번 특강은 주요 단원을 빠르게 정리하면서, Paper 1·Paper 2 유형별 답안 작성, Toolkit 선택 전략, 시간 관리, 고득점 evaluation 구조, Final Mock까지 연결해 실전 감각을 완성하는 데 초점을 둡니다.

단원별 구체적인 수업 내용은 아래 커리큘럼에서 확인할 수 있습니다.

https://youtu.be/TCi4T4ODi_o?si=_mWuALpeWhlANnWA

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이도은 강사

IB Diploma 43/45점을 취득한 이도은 강사는 IB Economics와 Business Management에서 모두 7점을 받은 고득점 이수자입니다. 개정된 IB BM/Economics 과정을 직접 경험한 강사로서, 최신 IB 출제 경향과 평가 기준을 바탕으로 학생들이 어려워하는 개념 이해, 답안 구조, 시간 관리, 채점 기준에 맞춘 서술 방식까지 실전적인 관점에서 지도합니다.

현재 얼라이언스 에듀케이션의 온라인 강의 콘텐츠 촬영을 진행하고 있으며, 다수의 경제·경영 수업을 통해 학생들의 개념 학습과 시험 대비를 지도해왔습니다.

특히 단순한 개념 설명에 그치지 않고, IB 시험에서 요구하는 분석적 사고와 평가 중심의 답안 작성법을 학생 눈높이에 맞춰 전달하는 것을 강점으로 합니다.

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커리큘럼

WEEK 1. Business Foundations, HR (Topic 1,2)

WEEK 2. Finance & Marketing Intensive (Topic 3,4)

WEEK 3. Marketing, Operations, Strategy (Topic 4,5)

WEEK 4. HL Intensive + Exam Preparation (HL Only)

• business objectives, stakeholder conflict, sectors of business, entrepreneurship
• BMT: SWOT analysis
• Paper 1 style stakeholder evaluation
• command term: explain vs discuss vs evaluate | | | 2 | 화 | 2. Business Growth, Evolution, MNCs - Internal vs external growth
• Economies of scale
• Mergers & acquisitions
• Multinational companies (MNCs)
• BMT: Ansoff’s Matrix
• Paper 1 strategic recommendation writing | | | 3 | 수 | 3. Organizational Structure, Leadership
• organizational structures, delegation, centralization vs decentralization, leadership styles, management theories
• business structure analysis practice | | | 4 | 목 | 4. Motivation, Organizational Culture
• motivation theories, organizational culture, employee performance
• BMT: Hofstede’s Cultural Dimensions -  Paper 2 evaluation paragraph writing | | | 5 | 금 | 5. Communication, Employee Relations
• communication methods, barriers to communication
• industrial/employee relations, trade unions
• Paper 1 discuss question practice
• balanced evaluation structure | | 2 | 6 | 월 | 6. Sources of Finance, Financial Decision Making
• internal vs external finance, short-term vs long-term finance
• financing for startups vs MNCs
• recommendation writing, Paper 1 finance recommendation | | | 7 | 화 | 7. Costs, Revenues, Break-even
• fixed vs variable costs
• revenue, profit
• break-even analysis
• BMT: Contribution Analysis
• Paper 2 calculation practice
• interpretation + business implication writing | | | 8 | 수 | 8. Final Accounts, Ratio Analysis
• income statement
• balance sheet
• profitability ratios
• liquidity ratios
• efficiency ratios
• BMT: Descriptive Statistics
• Paper 2 annual report analysis | | | 9 | 목 | 9. Cash Flow, Investment Appraisal
• cash flow forecasting
• causes of cash flow problems
• investment appraisal
• BMT: Decision Trees
• recommendation + justification writing
• Paper 2 quantitative evaluation | | | 10 | 금 | 10. Marketing Fundamentals, Market Research
• marketing orientation, segmentation, targeting, positioning
• market research, sampling methods
• data interpretation practice
• Paper 1 application writing | | 3 | 11 | 월 | 11. The 7Ps Marketing Mix (Product & Price)
• product life cycle, branding, pricing strategies BMT: BCG Matrix
• strategic recommendation writing
• Paper 1 strategy response | | | 12 | 화 | 12. The 7Ps Marketing Mix (Promotion & Place)
• promotion methods
• distribution channels, e-commerce, digital marketing
• marketing compare strategy responses practice
• evaluation paragraph drills | | | 13 | 수 | 13. The 7Ps Marketing Mix (People, Process & Physical Evidence)
• service marketing, customer experience, brand perception, customer loyalty
• Paper 2 evaluation paragraph development
• command term intensive practice | | | 14 | 목 | 14. Operations Management
• operations methods, location factors, supply chains
• BMT: Circular Business Models
• application-based analysis | | | 15 | 금 | 15. Sustainability, Business Strategy
• ethics, sustainability, change management
• BMT: STEEPLE Analysis
• full 17-mark evaluation structure practice | | 4 | 16 | 월 | 16. Advanced Finance & Forecasting (HL Only) -  debt/equity ratio, budgets, sales forecasting
• BMT: Simple Linear Regression
• Paper 2 calculation practice
• quantitative interpretation | | | 17 | 화 | 17. Production Planning & Project Management (HL Only)
• production planning, capacity utilization, lean production BMT: Critical Path Analysis, Gantt Charts -      operational recommendation writing | | | 18 | 수 | 18. International Marketing & Strategy (HL Only)
• international marketing, global branding, localization vs standardization
• BMT: Porter’s Generic Strategies, Force Field Analysis
• Paper 1 strategic evaluation | | | 19 | 목 | 19. Paper 1 & Paper 2 Intensive practice (HL Only)
• Paper 1 case study analysis
• Paper 2 data response
• toolkit selection strategy, time management, high-scoring evaluation writing | | | 20 | 금 | Final Mock Exam (HL Only) • mini mock exam • Paper 1 + Paper 2 response practice • final revision strategies |